When I see a rise in sales like this, I always wonder, what caused it? Is it just luck or did I do something differently? This is an extremely difficult question to answer, but one thing I do to try to figure it out is to keep a marketing journal. Every day I write down anything I did to market my business, for example "tweeted pic of crochet buttons," or "mentioned my shop on my knitting blog." Then the following day, I check my etsy stats and record my views, hearts, and sales right next to that date. (I used to do this on a weekly basis, but this year I started doing it daily and I think it is more effective). I keep track of all this information in a spreadsheet so I will eventually be able to analyze the data with formulas and charts and stuff. As a bonus, keeping this log is a nice reminder that I should be doing at least one thing every day to market my shop.
How do you try to make sense of what is impacting your sales? Do you keep a journal too, or have you figured out some other great method? I'd love to hear about it in the comments!
